Custom Online Store Website


Trendsetting homewares is just the beginning

Annabel Trends is not just your favourite online store for bright, trending setting homewares, it’s one of Australia’s most prominent brands. With over 1500 products online and product placement in retailers Australia wide, we set out to custom build a website for these market leaders here on the Gold Coast.

Custom Online Store

There is a lot of information on the web for Custom Online Stores. A quick google search and you will find a range of template options but these limit possibilities and your business’ growth. Annabel Trends required a complex online store that could house products and be a smooth transition from the original website to the new. The development team designed this online shop to allow for variable products, wholesale user pricing and products, backorders and coupons.

Custom website development

The custom website development reflects the strong design, colour, practicality and presentation of the fun and quirky products. With the many items online, the website shows clarity and a simplified customer experience. This new website showcases a more modern and bold design, using a geometric sans-serif typeface.

One custom design aspect that we love is within the sub menu. Each top selling item is highlighted with an image hover giving the online shopper a simple and quick purchase option.

Web Development with WordPress

The benefit of a custom built WordPress theme is that the site is designed to meet the needs of the user. Our clients enjoy the flexibility of a custom built website because we have complete control over design, content and functionality.

Migration from Magento to WordPress

The client wanted to migrate from Magento to WordPress to have better eMarketing capabilities including abandoned cart funnels, facebook shop and google shop integration. A WordPress website is easier to quickly implement marketing ideas through the thousands of plugins available. 

Custom integration with Sybiz ERP system

With an enormous amount of products online and a customer base to match a powerful and intelligent online store website was required. A custom integration with Sybiz ERP system meant Annabel Trends could make a seamless transition from the original site to the new with the flexibility of our custom design vision in tact. We built our own API to synchronise data between the new WordPress website and the Sybiz system. This flexibility is just another benefit of custom website design and development.

Contact Us today about building your custom online store website