Case Study
Custom built crowdfunding platform
We were approached by the startup crowdfunding.com.au to design and build a crowdfunding platform.
Did we say yes?
Of course we did! Working with a start-up, to help other start-ups raise capital is right in our sweet spot.
The client
Crowdfunding.com.au facilitates the crowdfunding process for Australian businesses and investors. Their focus is on 100% Australian start-ups.
"This is amazing - love the layout - and the colours etc - looks incredibly neat and professional."
MEGAN - Head of Equity Crowdfunding
The problem
Crowdfunding.com.au needed their own custom built web application to manage the strict regulations and requirements set out by the Australian government.
- A number of both international and local competitiors
- No existing white label platform that could be used
- Strict regulatory requirements
The solution
A custom web app that helps facilitate the whole process, from registration, campaign building and education, investor registration, collection and distribution of funds.
Branding & Identity
After discussing the vision of the business with the founders, we were tasked with creating the brand for Crowdfunding.com.au. The goal was to create an identity that was modern, clean and professional. The goal was to have something memorable but that didn’t overpower the other brands that would be on display.
The User Interface also need to hold its own, but not outshine the businesses that would be raising funds through the website.
Marketing Website
The marketing website needed to speak to both Founder and Investor in a clear, professional manner. We provided clear pathways and educational pages that guided both parties through their specific journey.
Web App Key Features
- Integrated an onboarding and fraud detection platform to fully verify all individual and business investors.
- Built the ability to run entire campaigns easily through an admin interface.
- Integrated direct bank transfer payments with automatic reconciliation.
- Created a simple investment process that takes 2 minutes.
Technology
