Ad news recently reported Nova Entertainment’s ‘beyond radio’ website launch as part of its digital evolution. The site gives users the option to listen live to the radio station and watch video clips online via “Nova TV” in a responsive environment.
Whilst these functionalities are not ground breaking, it’s the additional integration of website advertising within the entertainment’s site that they hope to draw increased advertisers. Adnews quoted Nova Entertainment group marketing director Tony Thomas saying “The launch of our new Nova sites across desktop, tablet and mobile will further enhance the entertainment experience we provide our audiences, every minute of every day, no matter where they are. The richer experience will propel our already rapid digital audience growth and will provide our clients with many more ways to integrate and target their consumers.”