Italics Bold is a creative services and digital design studio. We help businesses thrive on the web by taking a holistic approach to their digital footprint.

We also build web systems that enable businesses to flourish.
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Fly-on-the-wall analytics

Ever wanted to be a fly on the wall for all of your website visitors? Well with Inspectlet you can. This online application records your site visitors actions and collates clicks, scrolls and mouse path into one easy to use, and more importantly, easy to analyze dashboard.

You can see page-by-page videos of a users journey, allowing you to find exit points and navigational issues.

The heat map tool is a powerful feature with three separate tools for gauging the most popular sections of your website. Eye Tracking will display a heat map of a page showing the most prominent locations the mouse travels through. Great for judging a users anticipation and expectation of where buttons and navigational items should be.

Clicks will show a heatmap of all clicks on the site, and Scroll Depth displays a gradient heat map to show how far down your visitor are scrolling. Perfect to find that ideal depth of content.

There are a range of plans and pricing, but a free version is also available, which gets you 100 recorded sessions per month for 1 website.  Enough to test it out and see if it’s something worth investing in.