After recently undergoing a business name change, Property Direct International launched their new branding online. We developed a user friendly property website for this multiple award winning property sales business based in Brisbane.
As property sales relies heavily on visual marketing, we developed a property website with mosaic style navigation. We were therefore able to format the navigation, introduce a selection of properties for sale and impress with an overall understanding of the brand and businesses portfolio. Through intelligent property website development, we were able to do three things in one small space with minimal effort but with maximum impact. Visual marketing is an effective strategy for businesses to educate customers about their business profile. Visuals make a subconscious link between objects and perception when executed correctly.
WordPress Content Management System
REAXML Data import
With an impressive 5,200 property sales since the business began in 1997, the property website needed an easy to use search tool. We integrated REAXML to allow up-to-date property listings to appear on the site. REAXML is realestate.com.au and is automatically imported into WordPress. REAXML provides users with access to all property listings with options for unique filters within propertydirect.com.au.
Responsive Website Design
propertydirect.com.au is a Responsive Website to improve the accessibility of information for all visitors to the site. With the public using smartphones, tablets and desktop displays to browse for information, Responsive Website Design (RWD) has become increasingly important to create a website that is seamless across multiple user platforms. We also brought it inline with Google’s recent SEO recommendations for responsive design.