Robina is fast becoming one of the Gold Coast’s most exciting suburbs, with innovative development for both residential and commercial space receiving a lot of attention from buyers nationally and internationally. Robina 88 are residential apartments, strategically placed within the heart of Robina. Italics Bold were engaged to create the property development website and branding.
A holistic view
We were engaged as graphic designers and as website developers. This project gave us the opportunity to look at Robina 88 holistically; from the ground up (pun intended). A holistic view means that we were involved from the brand’s logo design, printed marketing material and the development of a digital presence.
Project logo design and branding
We commenced with the project logo design and branding, creating three concepts for presentation. The colours, textures and use of imagery all speak volumes of how the brand is positioned and received by the public. As Robina 88 is positioned as ‘inner city lifestyle’ the design language used was paramount in the creative process.
We offer in-house copywriting services. It is advantageous to use in-house writers, as we are able to work side by side and form a greater understanding of a brand’s ethos and positioning. Robina 88 required copy for their printed brochures, Agent Flipbook and website which was created by Italics Bold.
The Robina 88 precinct is brimming with shopping options from international fashion to fresh food stores, as well as excellent access to motorway and high quality public transport infrastructure and of course, the coast’s beautiful beaches. The graphic design of Robina 88’s marketing material was designed showcasing these qualities with original lifestyle photography. Italics Bold created the location list for the photography shoot and chose the final images to best present Robina 88 in all marketing material.
The marketing material included the property development’s project brochure, floor plans and a stunning A3 Agent’s Flip to present to potential buyers.
Italics Bold also connected with printers to ensure the quality and print stock were in order.
Robina88.com.au is an extension of the printed marketing material, giving visitors an online experience with interactive elements. This property development website shows live inventory availability, allows for simple floor plan downloading and features a log in for Robina 88 staff to update inventory as it sells.
The property development website also features a customised google map showing the enviable location for potential buyers and seamless device usability with Responsive design.
Responsive websites are convenient for buyers to view Robina 88 at anytime, anywhere. With the public using smartphones, tablets and desktop displays to browse for information, Responsive Website Design (RWD) has become increasingly important to create a website that is seamless across multiple user platforms.
This custom built property development website also features parallax scrolling, giving the site a layered effect and making use of the site’s high impact lifestyle images. We also brought it inline with Google’s SEO recommendations for responsive design.